Retailers are killing windows phone sales. As core windows phone fans (Metro-heads) we need to step up & help the platform.
We can debate about what pushes Android and iOS sales until were blue in our collective faces. But the one thing we can’t debate on is that the cult of Mac & the Fandroids are their platforms best sales-reps. Their not only loud but their aggressive. They know that their commission for being an evangelist for their preferred platform is more apps, more features and services that cater to them & their ecosystem.
We’re vocal! Virtually everybody who has a W.P-7 is really happy with it. We can’t get enough of the Metro UI. WP is a phone we can actually get some work done on. 80% of my blogging & research is on my phone. Its a great gaming experience and its only getting better with every update and every addition to the Xbox marketplace. Developers generally love windows phones dev tools. The marketplace is getting apps at a faster rate than its competing platforms. Zune beats the shit out of iTunes on a lot of fronts. The hardware for the most part is pretty good and getting better. So why is WP adoption rate so slow?
People who get the phone in their hands generally like or love it. The problem however is getting the phone in their hands. Windows phone is getting a more robust marketplace with apps that look and act differently than apps on any other platform. Its almost on parody feature wise with its competition and is becoming its own killer app. Awesome hardware is on its way & what’s here already meets or beats its rivals in many respects. Microsoft customer support is amazing. So where the phone is failing really is where it matters the most. The sales reps! Windows phone is a dodge viper with a full gas tank & everything it needs to burn rubber. Its revving it engine but its up on bricks.
Chris Ashley of the Simple Mobile Review podcast has spoken about his experience many times with retailers. They literally make shit up about windows phone. They talk about it as if its windows mobile 5. Which is where I’m guessing their experience with Microsoft mobile o.s ended. I’ve had similar experiences in stores so have a lot of WP7 users I tweet with. If your new to a windows phone and go into a handful of at&t stores, many mobile stores and a lot of best buys, sprint & independent mobile retailers, & you ask about the windows phones. Here’s what you’ll get.
"When WP multitasks it slows down". WP doesn’t have 3’rd party apps multitasking yet. And it doesn’t slow down.
"You have to use a stylus with it". Complete bullshit!
"Its not out yet". Then what the fuck am I typing on right now.
"There aren’t any games for it". You fill in the blank here ________________________________________________________.
I’ve heard thus one from t mobile. "That o.s isn’t on our network."
T-mobile doesn’t seem to know anything about WP either. They offered tethering with my hd7 when I got it the week of launch.
The list can go on. This has happened before and it is happening again. I’ve owned many a Zune & unless I’ve been lucky 5 years in a row. I have yet to get what the tech press has described of it. Every Zune I’ve owned has been excellent. I only got rid of a Zune when i was ready to upgrade to a better model. All have been gifted to people who not only loved the device but enjoy the service. Windows phone isn’t in as bad a place but those retailers are going to kill it.
I use to do sales and customer service. So I know how salesmen tick. They want to sell what’s easy. The easiest thing to sell is something that’s popular. If your in Tmobile & Sprint your pushing Android. If your in AT&T & Verizon you’ve got Android and iPhone. Why learn something new to sell if already got something that practically sells itself. You don’t have to answer any questions from questions from customers.
If your a carrier selling the iPhone your selling something that people know and if your selling Android your selling something people think is good and unlike the iPhone a carrier can customize Android to "differentiate" it from other Android phones. Better known as fragmenting the platform. Skinning it with ugly overlays to make it “usable”. Sell the phone as having a huge app market but don’t tell people that some of those apps only work on certain versions of androids. And as a bonus, if you want the latest version of Android and don’t have a Google blessed phone. Tough Shit!
The O.E.Ms’ aren’t much better. Much like the carriers and stores don’t feel the way for them to compete is to improve their networks or improve their customer service. Handset makers aren’t making better hardware. The best windows phones are the Samsung focus, the Dell venue pro (limited availability), and the LG Optimus 7. I’m currently using the HTC HD7. The physical buttons are so flush that their unusable. Its no HTC Evo which came put earlier in 2010. But its a good piece of hardware. But none of the hardware partners have exactly rushed to make a WP equivalent of the Droid line.
For all the hype around iOS & Android but no mention of their limitations, its kind of like a guy that brags about having a huge dick but fails to mention that he’s got a bad case of e.d. It didn’t matter that Zune was better and it doesn’t matter that windows phone is better in many ways. Better doesn’t to anyone in the sales businesses or the carriers. Popular is what counts.
They use to try before this iPhone and Verizon really pushed hard to make the droid a success out the gate which is what made Android what it is today. That was an expensive campaign. Microsoft really has been advertising WP but the boots on the ground is where it matters.